Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.)
First Year:
Semester I
1) Effective Communications Skills - I
2) Fundamentals of Mass Communication
3) Introduction to Computers
4) Introduction to 20th Century World History
5) Introduction to Sociology
6) Economics
Semester II
1) Effective Communication Skills - II
2) Political Concepts and Indian Political System.
3) Principles of Management and Marketing
4) Introduction to Psychology
5) Translation Skills
6) Introduction to Literature in English / Marathi / Hindi / Sanskrit /
Gujarati / German / Sindhi Literature (The College offers English
Literature only)
Second Year:
Semester III
1) Introduction to Public Relations
2) Introduction to Media Studies
3) Introduction to Cultural studies
4) Creative Writing
5) Understanding Cinema
6) Advanced Computers
Semester IV
1) Introduction to Advertising
2) Introduction to Journalism
3) Mass Media Research
4) Organisational Behaviour
5) Radio and Television
6) Print Production and Photography
Third Year:
Semester V (Advertising)
1) Advertising in Contemporary Society
2) Copywriting
3) Advertising Design
4) Consumer Behaviour
5) Media Planning and Buying
6) Brand Building
Semester VI (Advertising)
1) Advertising and Marketing Research
2) Legal Environment and Advertising Ethics
3) Financial Management for Marketing and Advertising
4) Agency Management
5) The Principles and Practice of Direct Marketing
6) Contemporary Issues
Third Year: (Students can opt for either Advertising or Journalism)
Semester V (Journalism)
1) Reporting
2) Editing
3) Feature and Opinion
4) Journalism and Public Opinion
5) Indian Regional Journalism
6) Newspaper and Magazine Making
Semester VI (Journalism)
1) Press Laws and Ethics
2) Broadcast Journalism
3) Niche Journalism
4) Internet and Issues in Global Media
5) News Media Management
6) Contemporary Issues
Special Activities
- Short Film Making
- B.M.M. Departmental Bulletin - 'e-minds'
- Photography Club
